I read an interesting article on Haute Living, and I cannot agree more that affordable luxury is the Way to
GO.
At this year’s SIHH Rebecca Anne
Proctor speaks with Montblanc CEO Jerome Lambert about the brand’s novelties
for 2015, the importance of value and how to keep running the marathon of fine
watchmaking.
The age of exploration and the
art of travel are two key themes running through Montblanc’s 2015 novelties.
Introduced was the Montblanc Collection Villeret Tourbillon Cylindrique
Geosphères Vasco da Gama Limited Edition 18 – watch that honors the legacy of
one of the world’s great explorers, Vasco da Gama. The voyage to uncharted
territory is encapsulated in a timepiece that brings together for the fist time
ever – a cylindrical tourbillon and unique, functional worldtime indication in
a strictly limited allocation of 18 pieces. Da Gama’s quest is similarly
reflected in the make of Montblanc Heritage Chronométrie ExoTourbillon Minute
Chronograph Vasco da Gama Limited Edition 60. It embodies an innovative
tourbillon, whose balance wheel is outside the cage.
According to Lambert, affordable
luxury is the trend since last year. The triptych of the brand when it comes to
watches is value, quality and technical performance. The capability not to have
price but to have value is something that Montblanc is really good at. You
don’t define these watches as cheap, but aspirational. And when you equate this
thinking to the budget that you had in your mind, this type of thinking makes
it possible to buy a good value watch for a fraction of the price you estimate
that you need to pay.
But you could also have a stupid
watch for the same price or you could go for an intelligent watch for the same
price. If the watch is capable to excel a signature and its own quality then
the other argument for value will make sense. But maybe you bought an
affordable watch like the Perpetual Calendar for 15,000 € – that is not exactly
the definition of ‘affordability’ because you can also have a watch for 5,000
€. The right word is value. During this period I believe that clients save more
and are more discerning about what they buy.
Likewise, using Market America
branded products instead of other branded cosmetics, skincare and health
supplements allow clients to save more with better value.
Affordable luxuries like Lumiere
de vie, Skintelligence, Cellular Laboratories, Timeless Prescription, Pentaxyl,
Ultimate Aloe, Royal Spa, Snap, TLS Weight Management Solution, Isotonix,
Prime, Motives, and Fixx are just right for more discerning clients this period
when they buy. The triptych of our exclusive brands is value, quality and
actual performance.
Switch
to our brands and experience the ultimate affordable luxuries you never have
imagined is possible previously.